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A Worthy COS

"COS (Collection of Style) is a new fashion concept which combines the meticulous focus and attention to detail of ready-to-wear design with down to earth pricing; making aspiring fashion attainable to the mainstream."

COS to launch on London's Regent Street March 16,2007.

You can view the fashion show here, the backstage/audience video here.

"COS is a part of the H&M group and compliments rather than competes with H&M although founded on the same business concept – ‘fashion and quality at the best price’. The increased price level allows COS to deliver product with a higher quality, which is appositely housed within design-led smaller-scale stores where customer service is key to COS’ shopping environment. COS, as part of the H&M group, benefits from H&M’s financial strength and retailing experience."

Update: Designed By Madonna hits H&M stores March 22nd. A trip to Crocker Park is in order.

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