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CK Be 2.0

Technosexual: A person (usually a male) with a strong aesthetic sense and a love of gadgets. In this sense, it is a portmanteau word combining "technophile" and "metrosexual", which was first promoted by Ricky Montalvo to describe "a dandyish narcissist in love with not only himself, but also his urban lifestyle and gadgets; a straight man who is in touch with his feminine side but has fondness for electronics such as cell phones, PDAs, computers, software, and the web."

Calvin Klein is targeting such individuals with a new fragrance and ad campaign.

  1. Anonymous shel | 3/8/07, 9:15 PM |  

    YAY!

    I'm technosexy. Damn. I knew there was a word for it.

  2. Blogger Frankie | 3/8/07, 9:45 PM |  

    I know. I laughed at the definition and the campaign at first. At first. After considering things a moment or two I decided it could be a brilliant marketing move.

    It may also fail miserably.

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